FAQS

What is Poco Santo?

Poco Santo is a creative flower studio in London led by artist Eliza Groth. With a keen eye for colour, texture, and shape, Poco Santo goes beyond ‘pretty’ to deliver unforgettable floral statements. The studio collaborates with clients who seek something different—florals that are artistic, vibrant, and expressive.

What makes Poco Santo different?

Florals are treated as an art form, not just decoration. Each design is crafted to tell a story, evoke emotion, and elevate its setting. Poco Santo's work is intentional, sculptural, and signature.

What types of projects does Poco Santo take on?

Designs are created for a wide range of creative and commercial settings, including:

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Brand activations & PR launches
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Corporate events & experiential marketing

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Product or store openings
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Interior design openings / gallery launches

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Art & exhibition spaces:
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Art galleries, museums & exhibitions
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Site-specific installations 
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Intimate dinners or private events
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Temporary retail activations
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Every project is approached with the same attention to detail.

Do you collaborate with PR, production, or creative teams?

Collaboration is central. Poco Santo works with agencies, producers, curators, and artists to bring each concept to life—delivering custom florals that align with creative direction, timeline, and brand identity.

Do you have any testimonials?

“I hadn’t realised how much having bold florals would transform my wedding day. I thought flowers would just elevate the look of the day - but they elevated the whole vibe. I reached out to Eliza and her vision completely blew me away. The arrangements she created were absolute works of art and it felt so special having these incredible pieces made just for us, and everyone seemed to feel the magic of that. The flowers are still talked about to this day, and I truly believe they set our wedding apart.” - Emma and Perri, May 2025

Do you create custom floral designs or installations?

Each Poco Santo design is bespoke, from individual arrangements to large-scale installations. Materials are carefully selected and structured to create cohesive experiences that reflect the client’s aesthetic.

Where are you based, and do you travel for projects?

Poco Santo's studio is based in London (E17), and focuses on London-based projects and events.

How do you handle credits and confidentiality?

Each project is treated as a creative collaboration. Floral designs are intended to enhance an event and contribute to its overall atmosphere. When work is shared publicly, recognition of Poco Santo’s contribution is welcomed.

Private or high-profile events are handled with complete discretion, respecting client privacy while giving proper credit when sharing is suitable.

How can I work with Poco Santo?

Enquiries are welcome to discuss projects or events.